VOTED #1 ONLINE MARKETING COMPANY IN AUSTRALIA “From Ordinary To Extraordinary” Application form Step 1 of 3 33% Client InformationName* Date* MM slash DD slash YYYY Business Name* Business Address* Email Address* Annual Turnover* Mobile/Cel Number*Office NumberWebsite URL* What products or services do you offer the market?Short description of overall businessPlease provide a short paragraph or two describing your overall business. E.g We are an accountancy practice specializing on providing tax minimisation, SMSF advice & wealth creation specifically for the medical industry -ie: Doctors/Surgeons/Dentists. We have specialised in this particular industry sector because they are high income individuals who normally don't have regular professional financial advice.Presently what's your biggest challenge?(eg: Getting more qualified leads, improving “conversions”, scaling the business to give you “more free time” etc?) TARGET AUDIENCE:Who is your target audience? (or maybe you have more than one?) If so, make note of each audience & their demographic profiles. ie: age, sex, income, geography or if they’re a business, what type of business they are?What do your customers or prospects look like? (i.e.: Your Target Audience?)Geographic location? Sex and marital status? Age range? Income level? Who is your most profitable customer within your target audience?(e.g.: an office supplies company might say that all small businesses were their target audience, but it’s obvious that the larger companies with more employees will need more copy paper, ink and stationary than a home based business. Therefore “larger businesses” would be their most profitable client - so they should look for larger businesses.)Have you worked out your cost per lead?Have you worked out your cost per sale?Do you know what the annual and lifetime value of each customer?What is your annual marketing budget?What percentage of your revenue do you spend on marketing? (2% to 5% of annual revenue is often the case.) What is unique about your product or service? What’s your Wow Factor or Point of Difference (POD)?What are the major benefits of your product or service? ONLINE MARKETINGDo you believe you have a high converting website?How are you generate your leads at the moment?Search Engine Optimisation (SEO)? Google Adwords Facebook Ads Social Media Email Marketing SMS Marketing Blogging Is there any other information you would like to add about your business?
