“From Ordinary To Extraordinary”

SEO Process

IMD’s SEO Process

The SEO process is a systematic approach used to optimise a website and improve its visibility and ranking in search engine results.

It involves keyword research, on-page optimisation (such as content optimization and HTML improvements), technical SEO (like site speed optimisation and fixing crawl errors), off-page optimisation (such as link building), and continuous monitoring and adjustment.

This SEO process actively enhances search engine rankings and attracts more organic traffic, ensuring ongoing improvement and effectiveness.

SEO Process: Here is a list of SEO questions we ask our clients

  • Have you done SEO before?
  • Do you have Google Analytics installed on your website? 
  • What is your business physical address?
  • Can you provide us access to your website access and CPanel
  • Kindly provide us the following information:
  • Business Tagline
  • Short description of your business: 150 characters max​ (including spaces)​​ unique short description of your business that can’t be found on your website.
  • Long description of your business: 1000 characters max​ (including spaces)​​ unique long description of your business that can’t be found on your website.
  • ABN
  • Type of payments your business accepts
  • Business Logo: 1 – high resolution, 1- 250×250
As soon as we received their answers to the start-up questions, the following SEO Cycle will then be followed:
SEO Process Step 1

Step 1: Website Audit:

  • Backlink Analysis is included here as well
  • 1-7 days of completion (weekend not included)
SEO Process Step 2

Step 2: Keyword Research:

  • Comprehensive keyword research
  • 1-5 days of completion
SEO Process Step 3

Step 3: Keyword Research Approval:

  • Suggested keywords will be sent to the client for approval
  • Client should send back to us the list of approved keywords within 48 hours
Step 4

Step 4: Re-optimisation:

  • Re-optimisation will be done right after
  • 1-2 days of completion
Step 5

Step 5: Recommendation:

  • IMD will email the client recommendations and request content
As you can see, SEO is a consistently evolving art which requires a lot of work behind the scenes. However, the most successful SEO campaigns are achieved by working closely with your designated SEO manager.