How We Recovered an 80% Traffic Drop — Then Grew It 300%
Rent2OwnCars, a car finance franchise with 30 franchisees, relaunched their website with the goal of expanding the business. Instead, traffic dropped by over 80% almost overnight — a serious problem for a franchise network relying on that traffic to generate leads.
Paul and Tim, the franchisors, brought us in to recover it.
Two weeks into the SEO campaign, we hadn't just recovered the 80% loss — traffic was up 300% on where it started.
What actually happened
A website relaunch can quietly break SEO in ways that aren't obvious until the traffic numbers show it — redirects that don't carry over properly, page structure changes that confuse search engines, or technical issues introduced during the rebuild. When 30 franchisees are relying on that traffic for leads, there's no time to wait it out.
We focused on identifying exactly what broke during the relaunch, fixing it, and rebuilding the site's search visibility from there — not starting from scratch, but recovering what was already earned and then pushing past it.
The result
- 80% traffic loss recovered within 2 weeks
- Traffic grew to 300% above the original baseline
- 30 franchisees back to relying on consistent organic leads
Worried a website rebuild might already be costing you traffic? See our SEO service — we find what's broken and fix it.