We offer both, so we don't have a reason to push you toward one over the other — which is exactly why we can give you a straight answer instead of a sales pitch.
Google Ads works best when people already know what they want
Google Ads shows up when someone actively searches for something — "emergency plumber Brisbane," "buy leather boots online." That's high intent. If your business solves a problem people already know they have and actively search for, Google Ads is usually the faster path to a return.
Facebook Ads works best when you need to create the want
Facebook (and Instagram) ads interrupt someone's scroll — nobody's actively searching for you there, so the ad has to do more work to grab attention and build interest. This suits businesses with a visually appealing product, a strong offer, or something people don't yet know they need until they see it.
A simple way to decide
Ask yourself: "If someone in my target market wanted what I sell right now, would they type it into Google?"
- If yes — plumbers, electricians, lawyers, most local trades and professional services — start with Google Ads.
- If no — a new product, a lifestyle brand, something visual or aspirational — start with Facebook Ads.
You don't necessarily have to choose forever
Plenty of businesses eventually run both, once the first one's proven and paying for itself. The mistake is starting both at once before either is dialled in — you end up with half the budget and half the data on each, and it's harder to tell what's actually working.
What matters more than the platform
Whichever you choose, the same fundamentals decide whether it works: a clear offer, a website that converts once someone clicks, and someone tracking the numbers so you know what's actually working. The platform is just the delivery mechanism.
Ready to find out which platform fits your business? Book a Discovery Call and we'll give you a straight answer — even if that answer is "wait until you're ready."