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Social Media Marketing (SMM) has grown to become a key segment of business operations.
Contrary to the traditional marketing approach, social media marketing can help penetration and enhance your business in attracting larger audiences.
Here are the answers to some of the common asked questions in social media marketing.
Social Media Marketing is the new trend for online businesses and a new angle on the role of word-of-mouth marketing.
By harnessing the growing popularity and usage of social networking sites, such as Facebook and Twitter, social media marketing can be used to develop networks and business leads through the sharing of information and contacts.
Social media has revolutionised the manner in which businesses and consumers communicate.
Through social media, businesses can boost their accessibility and visibility to prospective clients which helps in cultivating relationships.
Through social media, businesses can boost their reputation and attract more clients.
Knowing whether you are succeeding or not in your social media marketing initiatives is very important.
However, the question most businesses want answered is how this success is measured.
Just like any other marketing activity, social media marketing success is determined using metrics which include traffic, leads, and customers.
Counting your followers or fans on social media can help you gauge the extent of your social media reach.
However, this metric alone may not avail much and that is why you have to go the extra step to see how many of your followers are qualified leads and what number proceeds to become your customers.
As a business, you may find yourself hiring an in house social media marketing employee or even outsourcing the services from a marketing firm.
The most critical aspect of social media marketing is for you to get the maximum possible return on investment (ROI).
Depending on your social media marketing strategy, most businesses measure their ROI as a financial return.
However, some businesses measure their returns on the number of new friends, shares, likes and number of Opt ins and so on.
If you want to know your ROI from a financial stand point, you will need to know how much money you have spent on social media marketing and divide it by the number of new sales you have made within the same period.
Adding conversion tracker codes to your website can also help you measure this.
Answering this question directly is somewhat impossible because your business should establish its presence where your audience is.
It is true that businesses vary in terms of audiences with some having a majority of their prospects on Twitter and others on Facebook or LinkedIn.
The best approach to this is to first do a research on where your customers are and then set up in those specific channels and engage them.
A blog is generally considered as a non-negotiable in online marketing. On its own, a blog increases your credibility in the respective industry you operate in.
It also provides keyword rich and fresh content which is very important to search engines.
Integrating social media marketing with blogging can help propel your brand.
You can do this simply by sharing your blog post or link on your social media pages. This helps in attracting readers and clients.
It doesn’t matter whether you are a B2C or B2B business, social media can work for you.
However, this happens in different ways with B2C businesses focusing most of their efforts on lighthearted and fun social media posts.
B2B businesses on the other hand use social media to share valuable industry content.
Having seen the importance of social media marketing, it is important to learn how to organise your social media initiatives within your business for optimized returns.
If your business has more than one department, you may consider doing social media in each department, but coordinated from a central point.
Lack of coordination may bring confusions to your customers and this may adversely affect your business.
If there is an aspect of marketing that is time conscious, it has to be social media marketing.
Just like any marketing task, social media should be managed on a day to day basis.
To help you out on this are several tools that schedule and automate posts. Since social media marketing involves strategising, creating, as well posting content and images, you should consider it a time consuming activity.
In addition to the above social media marketing tips, it is advisable that you exercise patience because social media is a marathon and not a short race. Always keep track of time, audience and your budget when addressing social media issues.