Tip #1: The header of your website page is what the visitor will notice first. Hence, keep it simple; keep it aesthetically attractive and appealing and have it reflect your business, product or service.

Tip #2: Increase the emotional impact of the header and headlines on your audience.

Tip #3: Include your logo in your header. Make the size of your logo proportionate to the size of your header.

Tip #4: It’s best to have your header designed professionally so that it reflects your business’s product or service. For example, if you are marketing water sports equipment, it will be wise to make the header artistically creative as compared to a header for a business offering an accounting service.

Tip #5: Make sure your header has a message to market. This message should be short and direct. Just imagine you were in an elevator with a prospective client and you had 30 seconds to tell them what you do. Make sure your message to market identifies the targeted audience and the benefit. For example, my business is all about helping businesses with their online strategies. Therefore, my message to market is… “We Help Businesses get More Traffic, More Leads and More Sales” or “I Help Businesses get Page#1 Google Rankings or Get Your Money Back”. The general rule is that a nice header, with a captivating headline, works best.

Web designs that fail to implement some form of social proof is leaving money on the table. Today, the internet is full of scammers and criminals who sell junk and many people have become frightened and skeptical. To eliminate your potential clients fear, you need to show them it’s safe to purchase your goods and services by showing them social proof of other people enjoying your goods or services. Social proof can be in the form of written testimonials or video testimonials.

Video testimonials are the most effective, as you can tell if a personal is lying or not by looking into their eyes. If your website design does not contain video testimonials, immediately do something about it.

Every page of your website must have a purpose or objective. To achieve this objective the web page should also have a call to action mention several times throughout the page. Make sure you only have one type of call to action on the one page or your visitors will be confused. All call to actions should be clear and precise. Eg After a great website send us an email.

Don’t forget to include your full contact details on your website. If you have a physical business location, make sure to add this in your Contact Us page. I have found that business that have a physical store tend to have higher than normal conversion rates as buyers feels more trust in businesses with a physical store. However, for those of you that don’t have a physical store, but have a post office box, use the post office address as your physical address. Many drop shippers that sell other people’s hard products nationally even use the depot addresses as their physical addresses. Therefore, having multiple physical addresses (in many states) makes their business look bigger than they actually are.

I also suggest that you insert your contact telephone number in the header itself. The number should be easy to read and should stand out. Some people may have questions and providing your telephone number prominently will help them in their purchasing decision process and also increase trust.

Your web pages should ideally be a pleasing combination of text and images. Note the word ‘pleasing’. It doesn’t take much in the way of gaudy colour combinations or overly flashy animation to turn off visitors.

Colour selection is a critical issue while developing your web site. Unless you are selling something that is intrinsically colourful like, say, Christmas decorations, try to limit the number and amount of colours you use on your website.

Research has shown that colours have an impact on people’s emotions and can influence their buying decisions. Hence, it’s important to understand and implement the right colours for your website. I am explaining below the emotions that human beings tend to subconsciously associate with specific colours, so that you can try and use colours on your website strategically.

Black: Black represents elegance, authority and power; though it is not necessarily the best colour to use extensively as people also associate it with evil and death.

Grey: Grey is associated with a great deal of authority. It’s great for websites of accountants, lawyers and so on, or as a secondary colour on ecommerce sites. It is not the best of colours for ‘fun’ type of web pages such as on a site selling, say, surfboards or children’s toys.

Pink: Pink is appropriate for websites which want to cater to a female clientele. Pink relates to femininity. It also reflects dignity and well being.

Red: A red sports car invariably turns heads very easily. Red grabs attention. It is the most emotionally intense colour; reflecting strength, excitement, speed and energy. In certain contexts, it often helps to have red on the above the fold section of your landing pages to attract attention
and create excitement.

Gold: The colour gold is usually associated with wealth and prestige, so it might be worthwhile to consider this colour in websites catering to wealth creation type of scenarios, such as property, trading and the like. I suggest
using gold around any product guarantees or warranties. However, it is not the most appropriate colour to use in ecommerce set ups, except in specific contexts, as it tends to create an impression that the product or service
on offer is expensive.

Purple: Purple represents dignity, royalty, luxury as well as wealth and authority.

Green: Green is regarded as the least emotionally intense colour. I don’t recommend using the colour green unless you are targeting specific niches like the gardening or holistic healing niche. However, green is regularly used on ‘call to action buttons’ and subconsciously we relate this colour as the
‘Go’ colour, just like our traffic lights.

Blue: This is one of my favorite colour for ecommerce websites. Blue represents trust; something that we must create to get the sale. Blue is a great colour to have on your website as it has been proven to have increased
conversion rates.

White: This is arguably the best background colour for any website. White creates a clean design and represents purity and a cleanness that people inherently love.