Let’s just start with the most important component of your website – your home page. You need to consider your website as the “online advertising brochure for your business” – it’s that plain and simple.

Just consider it as an electronic version of the brochures that you may have been letterbox distributing for the last 10 or 20 years, only in this instance, you can include fantastic things like video content and valuable links to other websites and information.

But just as the front cover of your letterbox brochures was the most important part of those documents, so too is the home page of your website .

And if you look at most of your competitors’ (or any websites for that matter) you will see that their home page is awful. This means there’s a terrific opportunity for you to steal market share if you create a home page and a website which is “sales driven”.

Just as popular women’s magazines (such as Woman’s day, New Idea and Woman’s Weekly) treat their front cover as the most important page of the publication, you need to do likewise with the front cover (ie: home page) of your website!